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American Apparel Names Marketing, Digital Executives

2015-02-24 01:02:09| Apparel - Topix.net

American Apparel Inc. named marketing veteran Cynthia Erland to oversee the struggling retailer's marketing and communications functions and appointed Thoryn Stephens as its first chief digital officer, effective March 9. The youth-oriented chain, known for its T-shirts, leggings and sex-themed advertising, has been looking for a way forward after ousting founder and Chief Executive Dov Charney late last year.

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