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Analysis - As big ad deal falls apart, firms start thinking small

2014-05-11 17:49:16| Telecom - Topix.net

The collapse of the $35 billion merger of New York-based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.

Tags: start small big analysis

Category:Telecommunications

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