(Telecompaper) Apple and IBM have announced an exclusive partnership that combines the strengths of each company to enhance enterprise mobility through a new suite of business apps, extending IBM's big data and analytics capabilities to the iPhone and iPad. The partnership includes a new class of more than 100 industry-specific enterprise services including native apps, developed exclusively for iPhone and iPad; IBM cloud services optimised for iOS, including device management, security, analytics and mobile integration; new AppleCare service and support; and new packaged offerings from IBM for device activation, supply and management. As part of the IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific services to business clients worldwide.