(Telecompaper) Apple is expected to unveil a new USD 10 per month music streaming service during its developers conference next week, the Wall Street Journal reported, citing sources familiar with the plans. Unlike Spotify, which has an ad-supported service as well subscription, Apple will make only a handful of songs available for free listening, the sources said. Apple also plans to augment its free, ad-supported internet radio service with channels programmed and hosted by human DJs. People familiar with Apple's thinking say the company is prepared to cannibalize its download business in favor of streaming. While the company has been securing licensing deals with music companies, it has not yet closed deals with the big three, namely Vivendi's Universal Music Group, Sony's Sony Music Entertainment and Warner Music Group, owned by billionaire Len Blavatnik's Access Industries, according to people familiar with the talks. Many in the music industry expect such deals soon.