(Telecompaper) The company is currently developing original content and will be spending about USD 1 billion on that this year, targeting "PG-rated" or "wholesome" shows with a wide appeal and that can indeed be shown free, without worrying that adult content will fall in the hands of young children. Some sources said the company is hoping to score a few hit franchises that it could then use as a selling point for a future Netflix-like paid subscription service. Reports in the Wall Street Journal noted last month that the company has about 24 original shows in production and development.