Backstory:
The Kelly Automotive Group was founded in 1965. Since that time they have earned a reputation as the most trusted dealer name in New England. A strong focus on the customer experience has always been part of the philosophy of the Kelly Automotive Group of Easton and Emmaus, Pennsylvania.
The Problem:
In early 2010, the dealership began to realize they were doing very little to capitalize on their satisfied customer base. They also felt rather out of touch with the advances in digital marketing; around 99% of the marketing budget was allocated to traditional media with minimal Search Engine Optimization (SEO) or digital marketing.
Kelly Auto Group found out how to turn happy customers into more referral leads, and get on the right track for better use of strategic advertising dollars to gain more market share and provide a competitive edge drill down to find out how they did it!The Article Are You Ready to Drive Showroom Traffic and Increase Sales? appeared first on Automotive Digest.