When asked to rank features that were important to them in their next vehicle, shoppers in one AutoTrader.com survey picked fuel efficiency as most important above body style, comfort seating, convenience features and design. Shoppers considering a fuel efficient vehicle said saving money and helping the environment were the top two reasons why.
AutoTrader.com editors have created a green car shopping primer that breaks down how electric, clean diesel and hybrid vehicles work, sharing the pros and cons of each technology to help shoppers decide which one could be the right fit for their lifestyle.
AutoTrader.com offers dealers insight into car shopping preferences through its consumer surveys. Find out what else drives consumers. Taking advantage of this consumer insight can help your dealership pull in more buyers from the aggregate of online shoppers who visit us every day. [Read more]The Article AutoTrader Pinpoints Car Shopper Preferences appeared first on Automotive Digest.