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P&G & the Post-Pandemic Shopper

2021-01-20 06:56:04| Happi Breaking News

The move toward e-commerce is permanent, according to executives.

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Roku announces shopper data program

2020-06-08 15:30:20| Digital TV News

Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.

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