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Autobytel Leverages Polk Data to Provide Measurable Results
2013-03-07 17:16:36| AutomotiveDigest.com - Automotive Industry News
Over the past year, Autobytel has been working closely with Polk to arm its clients with solid data on how consumers research vehicles and to understand their cross-shopping behaviors. The Polk data is another addition to the suite of products that Autobytel offers its dealers and OEM partners to better enable them to connect with in-market car buyers. Polk matches state vehicle registration data with leads and provides lead conversion reporting on a monthly basis for Autobytel to review with its dealer partners. READ more.The Article Autobytel Leverages Polk Data to Provide Measurable Results appeared first on Automotive Digest.
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Category:Automotive