BMC Software has set up a private-label marketplace service that will allow ISVs (independent software vendors) and other organizations to run their own online app stores. "It is sort of like an Amazon-like marketplace for enterprise customers or ISVs," said Jason Frye, senior director in the office of the BMC Chief Technology Officer, referring to the popular Amazon online store. An app store can be set up within a few weeks, potentially cutting the time needed to set up a deployment from scratch, he said.