(Telecompaper) British Sky Broadcasting has made the Sky Store movie rental service available to everyone in the UK and Ireland. Any home with a broadband connection will be able to stream more than 1,200 titles instantly to their TV or laptop through the new website www.skystore.com, or on a NOW TV Box, Roku or YouView box. The move is part of a wider drive by Sky to broaden distribution of its content. The launch of www.skystore.com to anyone in the UK and Ireland follows growing demand for the rental service amongst Sky TV's own customers. Movie rentals through Sky Store on Sky's set-top box Sky+ have more than doubled year on year, with 2.1 million rentals in the three months ending 30 September.