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Bacardi's Banks Buy: Are Big Spirits Companies Failing to Innovate? - Comment

2015-07-21 12:27:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.

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