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Ballmer regrets not aping Apple sooner

2014-03-05 13:29:06| InfoWorld: Top News

In his first public appearance since he stepped down as Microsoft CEO, Steve Ballmer again acknowledged that the company missed the boat on mobile. But this time he put a different spin on his answer, evoking the business model of Microsoft's arch rival, Apple. "The thing I regret is that we didn't put the hardware and the software together soon enough," Ballmer said, referring to smartphones specifically, but mobile in general.

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