There is not a more important marketing tool out there for better car counts than SEO. It is all about being visible to our customers or potential customers on their desktops and especially on their mobile devices (smart phones, laptops and tablets) and that is obviously an important undertaking.
The vast majority of the shop owners and managers I talk to insist that they need more cars. Far too often we are running our service bays like a quick lube and failing to advise our customers on repairs and services that are needed to keep their cars safe and reliable. That is a failing on our part and with just a little effort here, that need and demand for ever increasing car count is diminished.
Brian Canning, a 30 year veteran of the automotive repair industry, wants dealers to be aware of the importance of having a very good SEO program in place in your Fixed Ops department to improve your car count. [Read more]The Article Better Car Counts and SEO appeared first on Automotive Digest.