SciDevNet: n recent years there has been much discussion and even hype about big data. Much of this centres on big datas potential to cure many of the ills of official statistical production, such as how quickly National Statistics Offices (NSOs) can respond to a new policy request, high costs, poor timeliness, burden on respondents and even inaccuracies. But while many see big data as competing with official statistics, we argue that big data is part of greater statistics. [1] Both are needed the key...