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'Big data and analytics?' Pick one!

2016-07-31 15:06:32| Oil IT Journal - www.oilit.com

Neil McNaughton observes that much technological progress is concerned with dull infrastructure and scaling issues. To sell them they need spicing up with a neat idea. Examples? Google's Page rank and the (apocryphal) beer and diapers tale of business intelligence success. Buzz at this year's PNEC data management conference suggests that Hadoop's promise remains elusive.

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