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Big data is changing grocery
2015-06-19 21:51:23| Grocery - Topix.net
In lieu of grinding out newsprint plastered with specials-some of them paid promotions from product manufacturers-Cincinnati-based Kroger instead tries to figure out which items an individual customer actually wants to purchase. Proponents have claimed the redemption rate for such coupons soars high above the industry average, and that they've generated billions of dollars in additional revenue for Kroger, while at the same time building loyalty.
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Category:Food and Related Products