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Blend it like Ballantine's? Pernod offers travellers interactive 'experience'

2015-01-03 09:27:13| Beverages - Topix.net

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated. Enter stage left, the latest wheeze from Pernod Ricard around its Ballantine's blended Scotch whisky brand.

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