We live in the age of engagement. Digital communication has amplified the opportunity for brand choice consideration and connecting with consumers at the moments that matter, across an array of platforms, screens, and devices.
The Issue:
With 63 percent of new vehicle purchasers beginning their search with a specific brand in mind, but only 20 percent purchasing the vehicle they first researched online, its clear that brand consideration can be won or lost at any point throughout this loop.
By harnessing the unique insights and immersive, personal experiences afforded by digital brand-building, auto marketers can adapt for greater sales and long-term loyalty.
Not only the industry but each individual dealership is affected by digital marketing and the new importance placed on organic search, as emphasized by the suggestions as you read further. [Read more]The Article Brand Choice: Follow the Path of Constant Consideration appeared first on Automotive Digest.