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Building Customer Loyalty Whos Winning and How?
2013-06-11 19:57:11| AutomotiveDigest.com - Automotive Industry News
Loyalty is closely linked to profitability. That's why automakers have long recognized the value of measuring owner loyalty. Yet without measuring repeat sales at a dealer level, where the real customer experience takes place, improvement opportunities are questionable. As a tool for building customer loyalty, read Polk's latest market study, "Leveraging Measurable Behaviors to Enhance Dealer Loyalty," for insights into: The relationship between brand and dealership loyalty The connection between the size of a dealer network and customer loyalty The link between driving distance to the dealership and customer loyalty Practical applications if dealer loyalty metrics are developed Lonnie Miller, Vice President of Polks Loyalty Management Practice, wants dealers to be aware of the link between customer loyalty and profitability and what dealers can do to make it happen. [Read more]The Article Building Customer Loyalty Whos Winning and How? appeared first on Automotive Digest.
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Category:Automotive