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Home › CAGNY 2014: Coca-Cola Co lines up US$400m media spend

 

CAGNY 2014: Coca-Cola Co lines up US$400m media spend

2014-02-21 17:57:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co will inject US$400m into media backing for its brands this year as it shifts marketing focus from consumer promotions to advertising, its CEO has said.

Tags: media lines spend cocacola

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