Home "COVID has accelerated many categories and RTDs is one of them" - just-drinks speaks to Rima Sawaya, senior brand manager for Pernod Ricard's Kahlua
 

Keywords :   


"COVID has accelerated many categories and RTDs is one of them" - just-drinks speaks to Rima Sawaya, senior brand manager for Pernod Ricard's Kahlua

2020-07-16 15:16:00| Daily beverage news and comment - from just-drinks.com

just-drinks speaks to Kahlua senior brand manager Rima Sawaya about where Pernod Ricard is taking the brand in the COVID era, as well as the hard seltzer effect on spirits and the odds of seeing a non-alcoholic Kahlua RTD.

Tags: categories manager brand senior

Category:Food and Related Products

Latest from this category

All news

»
11.01The FTSE 100 has hit a record high. Is now the time to start investing?
11.01The FTSE 100 has hit a record high. Is now the time to start investing?
11.01'I had no electricity for six months': American families struggle with soaring energy prices
11.01'I had no electricity for six months': American families struggle with soaring energy prices
11.01The real impact of roadworks on the country - and why they're set to get worse
11.01Google employee made redundant after reporting sexual harassment, court hears
10.01This Week in Agribusiness, January 10, 2026
10.01This Week in Agribusiness, January 10, 2026
More »