Home › CTV more effective than linear in driving consumer behaviors
 

Keywords :   


CTV more effective than linear in driving consumer behaviors

2020-08-25 15:00:09| Digital TV News

Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.

Tags: effective consumer driving linear

Category:Consumer Goods and Services

Latest from this category

All news
14.11Meta fined 798m over 'unfair' Facebook Marketplace
14.11Amazon launches Temu and Shein rival with 'crazy low' prices
14.11Bid to soften farm tax change rejected by Treasury
14.11Baby milk prices 'punish those who don't breastfeed'
14.11Why Canada could become the next nuclear energy 'superpower'
14.11Apple accused of trapping and ripping off 40m iCloud customers
14.11Apple accused of trapping and ripping off 40m iCloud customers
13.11'Too small' pension funds hold back growth - Reeves
Consumer Goods and Services »
14.1115kg 50mm
14.11ONE PIECE BOX
14.11DAIWA OCEAN STAR 500
14.11fender jhon mayer blackone
14.11 Angel Touch Plus vol.3
14.11Strymon BigSky
14.11
14.11 TOUR B X 2
More »