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Home › Call for brand ambassador funding to "reboot" key Irish spirits markets

 

Call for brand ambassador funding to "reboot" key Irish spirits markets

2020-05-15 15:19:00| Daily beverage news and comment - from just-drinks.com

The trade association for Ireland's alcohol industry has called on the country's Government to fund graduate brand ambassadors as "boots on the ground" to boost coronavirus-hit Irish whiskey sales.

Tags: call key brand markets

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