Home Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint
 

Keywords :   


Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2019-10-02 14:42:00| Daily beverage news and comment - from just-drinks.com

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Tags: brand jack apple equity

Category:Food and Related Products

Latest from this category

All news

»
23.11Rush PANTS
23.11SBS
23.11/
23.11 YOU
23.11
23.11 112
23.11adidas
23.11 zx-r730
More »