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Can Mad Mens Don Draper save the planet?

2013-04-12 11:20:00| Climate Ark Climate Change & Global Warming Newsfeed

Ecologist: If shopping is America's national religion, then asking consumers to put their wallets away on Black Friday is pretty close to heresy. But that's exactly what outdoor-apparel company Patagonia did in 2011, though, taking out a full page ad in the New York Times that implored shoppers not to buy its top-selling R2 fleece jacket. Mindless consumption, even of a part-recycled and recyclable jacket such as the R2, is bad for the planet, the ad warned. "As is true of all the things we can make ......

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