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Channel 4, ProSiebenSat.1, TF1 and Mediaset create digital ad venture

2017-11-13 18:00:37| Digital TV News

Channel 4 has announced that it is investing in an ad sales partnership with ProSiebenSat.1, TF1 and Mediaset. The European Broadcaster Exchange (EBX) venture will establish a VOD exchange to enable video campaigns at scale, initially traded programmatically.

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