Packaged water will soon be the most consumed beverage in the world, and seeing how there is a huge opportunity in this segment in most emerging markets, beverage giants such as The Coca-Cola Company and PepsiCo will look to leverage their strong brand appeal and ecosystem to further penetrate this segment. According to the Canadean, consumption of packaged water will reach 233 billion liters in 2015 , more than the intake of carbonated soft drinks , which is estimated to be around 227 billion liters.