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Coca-Cola Consolidates Marketing for Most Well-Known Drinks

2016-01-19 13:50:55| Beverages - Topix.net

Coca-Cola , under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme. The company announced in Paris Tuesday that the campaign, called "Taste the Feeling," will unite Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.

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