Coke Hellenic CEO Dimitris Lois told analysts Thursday the firm would like to launch Monster Energy in its 'big markets' Russia, Ukraine, Nigeria Coca-Cola Hellenic's CEO says the firm is keen to take Monster Energy into new markets, as its lackluster performance in developed markets led by Italy hit summer soda sales. Reporting its quarterly results last Thursday for Q3 2014 ending September 26, CCH said company volume sales in established markets - Italy, Greece, Austria and Switzerland - fell 10% during the quarter, but Italy led the way with a mid-teen percentage point decline.