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Coca-Cola to axe Glaceau fruitwater and replace it with 6% juice product called Minute Maid Sparkling

2015-11-04 04:49:18| Beverages - Topix.net

Coca-Cola is to axe Glaceau fruitwater following disappointing sales and replace it in March 2016 with a 6% juice product called Minute Maid Sparkling, FoodNavigator-USA has learned. More details about the new product will be released in the coming months, said Coca-Cola, but for now the company is keeping its counsel both as to the formulation of Minute Maid Sparkling and the reasons why fruitwater did not resonate with consumers.

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