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Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

2020-05-29 16:19:00| Telecompaper Headlines

(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties. [ more ]

Tags: advertising joint charter targeted

Category:Telecommunications

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