Home Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture
 

Keywords :   


Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

2020-05-29 16:19:00| Telecompaper Headlines

(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties.

Tags: advertising joint charter targeted

Category:Telecommunications

Latest from this category

All news

28.02Fostering Leadership with the Fanatical Leadership Academy at Rackspace University
Telecommunications »
14.03UK economy shrank unexpectedly in January
14.03Car sharing switches to electric to boost appeal
14.03Exclusive: Every McDonald's in Britain warned of legal action over failing to tackle staff sex abuse
13.03Continental Refining Company targets Southeastern feed mills for cattle-formulated UltraBlend Soymeal
13.03Glenn Laursen Brinkman
13.03U.S. cattle producers hail new WOTUS guidance
13.03Judge orders Trump administration to give fired workers their jobs back
13.03Warning Thames Water collapse could cost taxpayers billions and hit pensions
More »