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Comcast releases research on how viewers discover new TV content

2024-05-10 10:54:33| Digital TV News

May 1, 2024 Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.


Category:Consumer Goods and Services

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Samba TV uses GenAI to provide actionable context for video ads

2024-05-10 10:36:19| Digital TV News

May 1, 2024 Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.


Category: Consumer Goods and Services

 

 

Roku unveils screensaver ad integrations, ad partnerships and fresh content

2024-05-10 10:23:01| Digital TV News

April 30, 2024 At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.


Category: Consumer Goods and Services

 

 

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