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Comment - Spirits - Is Marketing Twisting the Meanings of Words?
2015-05-21 00:14:00| Daily beverage news and comment - from just-drinks.com
In the battle for consumers' hearts and minds, are drinks companies overlooking the widely-held definitions of words and phrases? Is there leeway to argue that certain terms may not mean exactly what consumers perceive? Ian Buxton considers the evidence.
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Category:Food and Related Products
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