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Home › Comment - Spirits - Is Marketing Twisting the Meanings of Words?

 

Comment - Spirits - Is Marketing Twisting the Meanings of Words?

2015-05-21 00:14:00| Daily beverage news and comment - from just-drinks.com

In the battle for consumers' hearts and minds, are drinks companies overlooking the widely-held definitions of words and phrases? Is there leeway to argue that certain terms may not mean exactly what consumers perceive? Ian Buxton considers the evidence.

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