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Comment - Spirits - US vodka wars throw-up strategy conundrum
2013-05-26 13:30:00| Daily beverage news and comment - from just-drinks.com
The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affects some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer
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strategy
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spirits
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