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Comment - Spirits - Will We Understand the Language of Rum?

2015-04-20 19:28:00| Daily beverage news and comment - from just-drinks.com

Gruppo Campari's decision to change the names of several rum brands in its Appleton Estate portfolio suggests that the segment may have stumbled on its own language. Does this mark the end of rum's reliance on the terminology used by Cognac and Scotch whisky? Richard Woodard delves deeper.

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