The Problem:
For years, Shuman Chrysler Dodge Jeep Ram of Walled Lake, Michigan focused efforts on being a leader in SSI and CSI. However, in early 2011 it realized that its online reputation was taking shape on its own by means of a handful of unhappy customers that were prone to provide feedback on third-party online review sites.The dealership began focusing on building reviews on Google and Yelp. However, after encountering a number of challenges in getting reviewers to successfully post reviews on those sites, the dealership sought additional options.
The Solution:
Shuman Chrysler Dodge Jeep Ram enrolled in the DealerRater Certified Dealer Program in 2011.
Since enrolling in the DealerRater Certified Dealer Program, the overall 2013 Dealer of the Year Winner Shuman Chrysler Dodge Jeep Ram has built its online reputation into a critical competitive advantage in the Detroit Chrysler market. Drill down deeper to find out how this dealership accomplished their goals.The Article Convert More Showroom & Online Traffic with Dealer Reviews appeared first on Automotive Digest.