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Conviva and The Trade Desk provide content context for programmatic ad buyers

2021-08-06 08:33:01| Digital TV News

July 29, 2021 Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.

Tags: content provide trade context

Category:Consumer Goods and Services

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