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Customers rate speed over price when switching ISPs
2013-07-09 12:40:00| Telecompaper Headlines
(Telecompaper) High-speed broadband services could reduce annual churn rates for fixed broadband by 3 percentage points, according to a study by Analysys Mason. According to a survey of over 6,500 consumers in Europe and the USA, most of them prefer 'a cheaper service'. However, 14 percent of respondents who intended to leave their fixed broadband service provider in the next six months said that the reason that they were leaving their current provider was not price, but because their current service was not fast enough. The trend is consistent across all of the European countries. In the USA, a greater proportion of high-speed customers intended to churn, but this could be because of the low take-up of high-speed services in this country, which led to a small sample.
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Category:Telecommunications