Dealer-branded prepaid maintenance (PPM) programs can really take off with customers a Chevrolet dealer in Texas now has 96% of its 8,000 customers taking the dealers PPM plan.
Dealer seeing $80 in additional up-sell per repair order for customers using plan.
PPM programs are boosting service revenue by 15% and customer retention to 60% and even higher for some dealers. These findings and other auto dealer reports are featured in a new downloadable white paper from Performance Loyalty Group.
New white paper details why dealers are attracted to prepaid maintenance programs now more than ever, and that includes
These types of plans brand dealership. OEM programs brand the OEM. Most dealers consider branding their dealership far more important in their local market.
This type of program is funded 100% by the customer so there is no investment on the dealer's behalf.
Click here to read more about the white paper and three more reasons why dealers are attracted to PPM now more than ever.The Article Dealer Prepaid Maintenance Programs Taking Off with Customers appeared first on Automotive Digest.