At Issue:
If you are not fully utilizing your CRM system to maximize customer satisfaction as well as leads, then you might not be customer centric.
The Background:
Customer-centric relationship management (CCRM) is a style of customer relationship management that focuses on customer preferences, instead of customer leverage. This is a nascent sub-discipline of traditional customer relationship management, to take advantage of changes in communications technology.
Becoming more customer-centric means being able to manage critical relationships more effectively and being positioned to offer new and expanded services.
Dennis Galbraith, head of research intelligence and business for dealers at DrivingSales, urges dealers to move beyond the current level of CRM and maximize their customer relations management system to focus on the customers actual needs, so keep reading to find out what insights you can gather for better CRM at your dealership!The Article Dealers: Are Your Communications Focused on CRM or CCRM? appeared first on Automotive Digest.