Satisfaction with the car buying process decreases significantly once consumers make the transition from online shopping to in-store purchasing, and negotiating the value for the trade-in is the activity with which they are least satisfied.
"By addressing the most painful part of the transactionnegotiating the trade-indealers can increase customer satisfaction significantly, and they can also stand out from their competition. It's a win-win if they implementand merchandisethe tool in the right way," said Juan Flores, director of operations for AutoTrader.com's Trade-In Marketplace.
A tool like AutoTrader.com's Trade-In Marketplace can serve as a bridge between the online and offline aspects of the car shopping experience, thereby helping dealers increase customer satisfaction notably.
Keep reading for strategy tips from Auto Trader's Juan Flores.The Article Dealers: Ease the Pain of the Trade-In and Increase Customer Satisfaction appeared first on Automotive Digest.