Making it easy for shoppers to communicate with you has always been important. As mobile use grows, texting takes center stage as the latest tool dealers can harness to make valuable connections with busy shoppers.
In fact, texts surpassed phone calls all the way back in 2008, according to Nielsen. And since more people are using their phones to browse the web82%, says the 2013 Nielsen Mobile Consumer Reporttexting for more information is a convenient next step. J.D. Power even states that 1 in 5 digital auto buyers used their tablets or smartphones to research their vehicle purchase.
Russ Chandler, digital marketing manager of Barts Car Stores in Fort Wayne, Ind., has been offering shoppers the chance to text the dealership for about a year now. He uses Mobile Text Connect, an add-on to his Contact At Once! chat software, but he cautions that just offering the texting capability isnt enough.
Keep reading for a few of his suggestions for using test wisely!The Article Dealership Text Tips: Giving More Mobile Shoppers Access to the Dealership appeared first on Automotive Digest.