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Desktop search spending to fall this year as mobile grows, study finds

2014-03-14 13:31:43| InfoWorld: Top News

The money spent by advertisers on the desktop will decline this year as people continue to reach for their smartphones to search for information, according to new data from eMarketer. In the U.S., desktop search spending will drop by $1.4 billion in 2014, a decrease of more than 9 percent from last year, while mobile search will increase by more than 82 percent, the market research company said in a report published Thursday.

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