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› Diageo's personal touch for Dad - Winning the marketing war in lockdown - analysis - FREE TO ACCESS
Diageo's personal touch for Dad - Winning the marketing war in lockdown - analysis - FREE TO ACCESS
2020-06-12 16:05:00| Daily beverage news and comment - from just-drinks.com
Among the drinks trends that have been accelerated by the coronavirus crisis - excepting the rise of larger packs, e-commerce and at-home cocktail creation - attention in marketing circles has turned to product personalisation.
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