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Diageo targets Millenials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millenial consumers in all markets.
Tags: growth
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smirnoff
diageo
Category:Food and Related Products
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