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Tag: diageo
Diageo teams with Big Sean for Don Julio New Year's Eve competition
2020-12-17 14:05:00| Daily beverage news and comment - from just-drinks.com
Diageo has lined up a New Year's Eve-themed activation for its Don Julio Tequila brand in the US, fronted by rapper Big Sean.
Tags: don
years
big
competition
Diageo trials cocktail Scotch whisky Johnnie Blonde
2020-12-16 11:59:00| Daily beverage news and comment - from just-drinks.com
Diageo has test-launched a Johnnie Walker extension with a "fruity" taste profile, designed to muscle the blended Scotch whisky brand onto cocktail menus.
Tags: trials
blonde
cocktail
whisky
Stoli Group adds Diageo, Pernod Ricard Remy Cointreau experience to executive team
2020-12-15 16:26:00| Daily beverage news and comment - from just-drinks.com
Stoli Group has followed the recent appointment of a new CEO with three new senior recruits, all of whom have experience with other alcohol competitors.
Tags: group
experience
team
executive
Former Diageo executive to join Beam Suntory as RTD head for US
2020-12-14 17:37:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory has created the position of ready-to-drink MD in the US to drive its pre-mix portfolio in the country.
Diageo signs five-year tie-up with WaterAid
2020-12-14 16:15:00| Daily beverage news and comment - from just-drinks.com
Diageo has signed a five-year partnership with charity WaterAid less than a month after announcing new water stewardship targets.
Tags: signs
diageo
tieup
fiveyear