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Do You Care What Acxiom Has On You?
2013-09-15 20:53:36| AutomotiveDigest.com - Automotive Industry News
The Situation: Hoping to keep regulators at bay, data collection giant Acxiom, one of the world's largest data brokers, launched a portal that shows consumers the data that the company has on them and lets them make changes or opt out. At Issue: Does it really matter if Acxiom or your local auto dealership have the wrong information on you in their database system? The answer could be "yes" or "no," depending upon whether or not the information embedded benefits you, or them. Data collection has become a controversial issue for everyone, and auto dealers need to be particularly cautious about how they handle the information customers give during the course of buying a car. Drill down further for more insight into marketers and the information they continue to collect.The Article Do You Care What Acxiom Has On You? appeared first on Automotive Digest.
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Category:Automotive