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Empirical Data Proves TV Now As Accountable As Digital, Suggests...
2015-03-04 18:53:10| Chemicals - Topix.net
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods of "results optimization," especially when factoring the most precious media in their mix. The research, which was presented during a special webinar from the Advertising Research Foundation and at a live event at programmatic TV developer Simulmedia's New York headquarters, showed that when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results.
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Category:Chemicals