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FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6

2019-04-18 12:00:00| Daily beverage news and comment - from just-drinks.com

Described by consumer insights company Trend Hunter as the 'anti-Millennials', Generation Z is digital-native, politically aware and likes to feel in control. This generation, says Lucy Britner, represents a brave new world for food and drinks companies.

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